The Use of Social Media and the Grassroots
In recent years, I’ve been asked to address the Indiana Leadership Forum (ILF) on the use of social media and he grassroots. As an ILF grad (Class of ’08) it’s something I love to do. As I put this year’s presentation together, it really hit me just how much social media will be influencing the election cycle this year. In fact, I wanted to record my presentation to share here, but it ended up not working out. Instead, I’ll share my presentation and say that if you’d like to know more or have me present this information to your campaign or organization, contact me here.
A few highlights and stats to consider though:
- As of July 2011 there are 200 million registered Twitter accounts
- 83.8% of Twitter users are between the ages of 18-49
- Twitter can be a useful fundraising mechanism as 30% of Twitter users have a household income over $100,000
- There are 845 million active Facebook users world wide
- As of April 2011, 50.09% of the U.S. population is actively using Facebook
- The average Facebook user spends 20 minutes per visit
- 250 million photos are uploaded daily viagra cost per pill
- In 2008 44.3 million Facebook users voted. In 2012 that’s estimated to be 143.3 million
- In 2008, 3.4 million Twitter users voted. In 2012 it’s estimated that number grows to 24.1 million
- The gold standard for a social media campaign that engages the grassroots is still President Obama’s 2008 campaign
Social media is clearly having its impact. It will never replace boots on the ground, but social media users are a growing segment of society and the electorate, are actively engaged in politics and ready to be targeted and empowered.